Best Marketing Strategy For Your Courses? Start a Free Podcast. Here’s Why
Why course creators should make a podcast — and why free content won’t deter people from paying for your course.
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My iPhone Focus Modes
BycasabonaI’ve been on a mission to use my phone way less this year, sparked by reading The Anxious Generation and that magical Disney World trip where I barely touched my phone. The solution? iPhone focus modes – my secret weapon for controlling the fire hose of information instead of letting it control me. Think about…
Who is the Pro iPhone for, and Other Creator Tools
Bycasabona[audio src="https://episodes.castos.com/5f436edb798df2-94459192/b1688acb-f5d4-4499-a6b1-28f3d824164a-255-toolkits-ads.mp3" /]One of the core beliefs at Apple is telling a good story; it’s weaved into everything they do — every product, service, and publication. Something you’ll notice with their commercials is that they open by telling you it was shot on iPhone 13 Pro. And in-fact that story they told at the iPhone event in September, about iPhone 13 Pro, was that it’s for movie makers and cinematographers. But who is the iPhone really for? And what other great tools are out there for creators? That’s what we’ll explore in this episode.
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We should write less with AI and more like the Supreme Court
BycasabonaI’m reading Amy Coney Barrett’s book, Listening to the Law, and it struck me that instead of writing using AI, we should write more like the Supreme Court…at least if we care about our audience. Support this Podcast Listen to the Episode
How to Drive More Sales by Writing Content for REAL Customers with Will Shultz (How I Built It)
BycasabonaWe’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.
GiveWP Acquired by Liquid Web! Interview with Matt and Devin
BycasabonaBig news in the WordPress space today: GiveWP, makers of the extremely popular WordPress donation plugin has been acquired by Liquid Web. I got to interview the founders and co-authors, Matt Cromwell and Devin Walker. We cover questions like how the acquisition came about, what this means for current customers and nonprofits, plans for the future, and even some sage advice regarding the acquisition process.
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SourceHow to Achieve Financial Freedom with Travis Hornsby
BycasabonaContinuing a series on finances this year, today we tackle how to handle debt and invest in yourself and your business. Travis Hornsby took himself from being deep in debt to be able to support him and his family through his own business and he gives us the framework so that we can do the same thing. Plus in Build Something More, we talk all about investing.
