I was recently on the The Recognized Authority podcast with Alastair McDermott talking about the realities of starting a successful podcast and how to demonstrate your expertise to your audience. We had a great conversation around why to start a podcast, audio quality, and prep. But I think the big takeaway is this:
Your goal in establishing authority is to get people to know, like, and trust you. And podcasting is a pretty intimate medium. Most people are listening with headphones, maybe they’re doing something else, but they’re mostly listening to you. And so it’s an easy way to establish that trust.
Check out the whole episode by clicking the link below.