|

Putting More Effort into LinkedIn

Posted

The social media platform wars are an ongoing nuisance for content creators. It seems like you need to be on all of them all the time.

But with claimed that Twitter is dying1, and a potential ban on TikTok from the US Government, the push and pull of where to be continues to be a constant question.

Upon reflection, I’ve realized that I get the most engagement, growth, and positive leads from LinkedIn. This is likely a result of my niche — marketers and business owners who are serious about making a podcast part of their business — being there primarily.

My Process

So I’m going all-in there. My process since the new year has been:

  1. Spend 30 minute in the morning writing 300-400 words in a “thread-style” post.
  2. Convert that text to an image template in Canva, and export it to a PDF so I can upload it as a Carousel on LinkedIn.
  3. Add all of the info to an Airtable base for my VA to post.

I’m trying to 3-4 per week, with 2 longer threads and 2 questions for engagement.

So far it’s been great, but there are some process improvements I’d like to make.

Improvements

One constraint: I want this to take no more than 30 minutes per day.

The first is getting my VA or some automated service to convert the text to a LinkedIn Carousel2. I will likely put the text in Google Docs and go from there.

I’d also like to repurpose that content back to Twitter since I’m not entirely ready to abandon that. This will likely be taking the text, putting it in Typefully, and posting it.

Again, something I might be able to automate.

Finally, I want to engage with more podcasters on LinkedIn. The process improvements should allow me to spend more of the 30 minutes doing that.

Results

So far, I’ve gained followers at a much faster rate on LinkedIn than any other social media platform, and I’ve had very positive interactions. A good number of folks have also joined my mailing list or reached out about services.

I’ll continue to report (and probably make a video for my How I Built It Pro members, but I’m optimistic.

  1. I won’t go that far, but I’m not paying $8/mo for Blue and it seems like my engagement has tanked because of it. ?
  2. Banner Bear appears to do this but I haven’t evaluated it yet. ?

Similar Posts

  • |

    My 2018 Learning Plan

    Bycasabona

    Every so often I like to come up with a learning plan for the year/month/week. Last year’s didn’t work out the way I hoped for a number of reasons (like having a baby, and going solo). But this year I’m doubling my efforts and came up with a plan where I set aside at least…

  • |

    Facebook vs. MySpace I

    Bycasabona

    Note: This article was published while I was in my early 20s. I was much younger and dumber. Please don’t hold it against me. One of the perils of having a 20+ year old website! After using both Facebook and MySpace for some time now, I have been able to see how they both have…

  • 2021: The Year of Opportunity

    Bycasabona

    One of my favorite things to do at the end of each year is plan my Yearly Theme. It’s becoming a bit of a tradition and I’ve even got my wife in on the action this year. I find it’s better to have a guiding set of principles than a number of promises I may or may not1 complete. 2020 caused many people to change how they do things, and I was no different. that’s why for 2021, my yearly theme is going to be The Year of Opportunity.

  • | |

    Safe Social Media: Your Blog

    Bycasabona

    Note: This article was published while I was in my early 20s. I was much younger and dumber. Please don’t hold it against me. One of the perils of having a 20+ year old website!For the final installment of the Safe Social Media Series, I’m going to talk about our blogs. As you can tell,…

  • Your Virtual Event is not a WordCamp

    Bycasabona

    A topic that’s come up for me multiple times over the last six months iswhether or not speakers should be paid. I had a debate with Nathan Wrigley about it at the end of last year. That debate was based on an article I wrote back in October called, “We need to talk about speakers and virtual events.” But beyond paying speakers, we need to treat them with decency. We need to value their time and not treat them like they are just here to serve us and our cause. And that’s what we’re talking about today.

    Brought to you by GoDaddy Pro. Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/38

    Get even more content by joining the Creator Crew

  • |

    I’ve Been Hiring A Lot

    Bycasabona

    My aspirations of being self-employed full time have always been about me running my own little business. I never figured I’d be hiring anyone to help me – employee or contractor. I like to say that when you’re a younger business owner (or person, I suppose), your surplus is time. I never wanted to buy…