I just saw a commercial for Just for Men Beard and Brows.
This is mascara. But Just for Men knows that men (especially men concerned with grey in their beard) won’t buy mascara because it’s not masculine, so they’ve positioned it as a totally new product to help you hide grey without dying your hair.
This is this power of positioning.
…or, “I really can’t wait to work for Chris Lema.”* Today, I’m very excited to announce that starting in September, I will be a Front End Developer at Crowd Favorite. I have been following the company since Alex King started it, love the work they do, and could not be happier to join a team…
Lots of going on this week, so I decided I’d aggregate all of the links I’ve been sharing into one, easy to find post. Responsive Design with WordPress Giveaway: I’m giving away a few copies of my book and there is still time to enter. Check it out! Book Release: Responsive Design with WordPress |…
Back when I was a web developer, every week a friend or acquaintance would come up to me and say, “Joey, I have a great idea for an app.” They would then explain some brilliant app to me that would make a ton of money. I’d patiently listen, then ask them 4 questions: Who would…
Note: This article was published while I was in my early 20s. I was much younger and dumber. Please don’t hold it against me. One of the perils of having a 20+ year old website! For the second part of this series, I want to talk about putting my new portfolio together. The portfolio is…
Note: This article was published while I was in my early 20s. I was much younger and dumber. Please don’t hold it against me. One of the perils of having a 20+ year old website!For the final installment of the Safe Social Media Series, I’m going to talk about our blogs. As you can tell,…
My wife and I do very different things. I sit in front of a computer all day, get to work pretty much the hours I’d like to work (within reason), and I don’t have to put pants on. Erin is a nurse, who works 12 hour shifts, taking care of the some of the sickest…
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