Thinking About Podcast Process Audits
I spent last weekend (Sat-Mon) in Scranton for an in-person mastermind with some friends and it was great.
One of the exercises we did was a Customer Journey Map, where we mapped out a customer’s pain points.
We’d get feedback, make sure we have the pain points right, and then come up with new products to address those pain points. It was really well done.
I think the most helpful part for me (aside from actually seeing on paper I have a good understanding of my customer’s journey) was the feedback we got on those new products.
It confirmed that I should have a Podcast Process Audit to go along with my Podcast Growth Audit.
The process audit falls much more in line with my coaching services, and the places where I can help my customers most.
So here’s what I’m thinking about, approaching this as a process.
The main goal of the audit is to get podcasters to see their process written down.
In my observations, many don’t. Instead they keep it in their head, or do it weekly so it’s always fresh.
Because of that, I’d want a process that asks a lot of questions, eliciting answers that make the podcaster think about how they produce their show.
So the first thing I might offer is a quiz that gives people some pre-written tips based on their answers. I’d design the quiz to ask lots of questions, like:
- Write down everything you do for your podcast
- What tools do you use?
- Do you feel like you spend a lot of time booking interviews?
- Do you have guests? Do you do any research?
- Do you edit your own show? What do you use?
- How do you record?
- Do you publish your own show?
…and lots more. It would be ideal for them to spend 10-15 minutes really thinking about these answers to get the best results.
As an aside, I’ll probably test this with members first, so stay tuned.
I’d charge a nominal fee for this ($9-29) and they’d get a real asset to move forward.
For some, that will be good enough. They likely already have an idea of where they can improve, and this asset (likely a PDF) will confirm for them the steps they need to talk.
But there will be some where this only creates more questions — they now know where they need to improve, but they’re not sure how.
This is where I’d offer async feedback like I do with my growth audit. I’d recommend they take the quiz if they haven’t (and give quiz takers a quiz-priced discount on the async feedback), then send them a Loom video where I offer personalized advice based on their results.
The price of this would be more in-line with my growth audit, and provide a TON more value.
Then, there will always be the option for a single live call, a bit higher than the async feedback, and including everything (quiz, loom video). The idea here is this would give the podcaster the opportunity to ask me specific questions and get immediate answers.
From an implementation standpoint, there are lots of tools that likely allow for this. I have 2-3 quiz platforms I can try. The hardest part will be coming up with the right questions and testing this theory.
I suspect I’ll probably post about it on social media soon, asking for some low-price beta testers. And of-course, you’ll have the opportunity to try the quiz for free.
I’d love your feedback too! I’m trying to build in public more, and the content first and foremost goes to you — the members — as a benefit of your membership.
