My latest piece for The Podcast Host is up; I look at Sounds Profitable’s The Creators survey and what it means for the future of podcasting:
Published in late June, The Creators is a research study from Sounds Profitable, in partnership with Edison Research, that sampled data from 617 U.S.-based weekly podcaster listeners who currently produce, or have ever produced, a podcast. They are all age 18 or older and are a subset from Edison Podcast Metrics, which gathers data from 8,000 podcast consumers per year…In other words, it’s the first credible study that gives us a good look at who podcast creators are and how they work.
Read the whole thing here