Today’s episode is the first in a new series of coaching calls I’m doing for the show. I’m talking to Aaron Lee, who got his start in radio before pivoting to podcasting in late 2020. He’s seeking advice on how to improve his process, how to turn his podcast into lead gen for consulting, and…
It’s a listener questions week! For my birthday a couple of weeks ago, I asked for your questions about launching, growing, and monetizing podcasts. I got some fantastic questions, so let’s dive into them.
You want a sure-fire way to betray trust in your podcast? Invite a guest on just to ambush them with a sales pitch of your own services. Sounds farfetched, but it’s happened to me 3 times in the last 6 weeks! Friendly Reminder: Your podcast guests are not part of your sales funnel.
Presented by Podcast Liftoff and Nexcess
A common question podcasters have is, “how many downloads do I need before I can look for sponsors?” The answer: zero. Here’s how.
Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal.
I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We’ll talk about 3 ways.
What’s the balance between offering choice and getting people to take action? That really depends on the medium. For example, you may notice podcasts have a ton of calls to action (CTAs). Maybe you do. My podcast does at times. Is that really the right route? And if not, what should your podcast’s CTA be? Let’s explore.
Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/002
Sometimes the simplest ideas create the biggest impact. A voice notes podcast — literally you talking into your phone for a few minutes — can deepen relationships with your audience, build trust, and even drive sales. I first started mine as a lead magnet, but realized the off-the-cuff episodes were connecting more than the polished…
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